Business Management (410.D0)

Students are required to successfully complete four (4) English courses to obtain their DEC. Courses 603-102 and 603-103 may be taken in either order only after successfully completing 603-101. Course 603-200-MQ is the 4th and last English course required. Click here to view courses list.

Every student needs one of each of the Block “A” and Block “B” courses in order to complete their DEC. For each block, there are four levels of courses: Level 1 , Level 2 , Level 3 and Level 4.
Placement in the appropriate level of French is determined by the students’ high school marks. The French Department reserves the right to change the placement of a student upon written notice. Students take the Block “B” course at the same level as the Block “A” course.
If placement determines that students do not have a college level of proficiency in French, students may be required to take remedial courses to upgrade their knowledge of the language.Click here to view courses list. 

Students need three (3) Humanities courses to complete their DEC. Courses 345-101-MQ and 345-102-MQ may be taken in either order, but both must be successfully completed before registering in 345-21_-AB. Click here to view courses list.

Students are required to successfully complete three (3) Physical Education courses to complete their DEC. Courses 109-101-MQ and 109-102-MQ may be taken in either order, but both must be successfully completed before registering in 109-103-MQ. Click here to view courses list. 

This course will introduce students to the Business Management (Marketing) – 410.D0 Program and provide a foundation for all future courses. Students will begin developing skills required for successful completion of the program – particularly writing, studying, and other learning behaviours. The course will present an integrated global vision of business subjects; however, effort will focus on macro-level topics of marketing, management, and finance in order to establish a comprehensive understanding of business thinking and practice.

This course will introduce students to business software of particular interest to marketers. By the end of this course, the student will have a sound understanding of the basic features and business applications for word processing, spreadsheet, database, and presentation software in Microsoft Works Suite or Microsoft Office Professional packages. This course will also guide students towards a better understanding of how to use computers to communicate through email and the Internet.
Students will develop problem-solving skills using software. Other types of software may be presented during the course, in response to developments in business usage. The learning in this course will be continued in 410-202-AB Business Computer Applications 2 using the same course materials.

This course will introduce the student to the basic concepts and techniques of accounting and financial management for marketers. The student will learn how to analyze, record, present and interpret accounting information in a service operation. The course will begin with an overview of accounting and financial basics using the designated chapters in the Introductory Business Management textbook and then use more advanced textbook material to further develop these topics.

After successfully completing their 603-101 course, students may choose to take either a 603-102 or a 603-103 course. Click here to view courses list. 

Every student needs one of each of the Block “A” and Block “B” courses in order to complete their DEC. For each block, there are four levels of courses: Level 1 , Level 2 , Level 3 and Level 4.
Placement in the appropriate level of French is determined by the students’ high school marks. The French Department reserves the right to change the placement of a student upon written notice. Students take the Block “B” course at the same level as the Block “A” course.
If placement determines that students do not have a college level of proficiency in French, students may be required to take remedial courses to upgrade their knowledge of the language. Click here to view courses list. 

Students are required to successfully complete three (3) Physical Education courses to complete their DEC. Courses 109-101-MQ and 109-102-MQ may be taken in either order, but both must be successfully completed before registering in 109-103-MQ. Click here to view courses list. 

This course will continue the introduction to computer-based communications started in 410-102-AB Business Computer Applications (1). The course will focus on developing student software skills using Microsoft Excel and PowerPoint. Students will use Microsoft Excel to design and develop worksheets for a variety of business applications including: recording and storing information, analyzing and evaluating information for decision making, and preparing and presenting reports. This course combines lectures and laboratory sessions so that students can develop their skills directly on the computer. Students will also learn how to design presentations using Microsoft PowerPoint.

This course introduces students to the world of business communication, offering an overview of the wide range of communication skills, oral and written, used by business people to present ideas clearly and persuasively. Students will be introduced to practical strategies for solving communication problems and learn to create well-crafted communication products in both English and French. Students will be expected to make use of PowerPoint or other presentation software learned in Business Computer Applications 1 and 2 courses.

This course is a continuation of Accounting and Finance for Marketing 1 in which students will learn more financial &managerial accounting as well as finance content of particular value to marketers.

This course will focus on the social impact of Business Marketing practices from the viewpoint of various stakeholders including: businesses, consumers, governments, and employees. Students will learn about the integration of business and customer objectives as they are played out in the marketplace, subject to influence in the greater social environment.
Marketing encompasses more activities than most people realize. In this course we define marketing and the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships in a dynamic environment.
The economic and social environment is constantly evolving with lightning speed. Technology, the global marketplace, diversity and communication greatly influence marketing decisions and the essential risk of recognizing and responding to market opportunities.

Students need three (3) Humanities courses to complete their DEC. Courses 345-101-MQ and 345-102-MQ may be taken in either order, but both must be successfully completed before registering in 345-21_-AB. Click here to view courses list. 

Complementary courses provide an opportunity for students to explore subjects outside their field of concentration and are offered in six different areas. Except for Liberal Arts, Arts & Sciences and Double DEC programs, students must take two (2) complementary courses as part of their General Education requirement.
Students are encouraged to select courses from subjects that are outside their program of study;
Students can take a course from each ensemble of the same domain;
Or
Students can take a course from either ensemble of two different domains;
Or
Students can take a course from the same ensemble of two different domains;
Domain 1, Domain 2, Domain 3 , Domain 4 , Domain 5 and Domain 6

Click here to view courses list. 

Economics 1 is one of the compulsory Business Administration courses. It introduces students to concepts such as employment, inflation and banking which are essential in understanding our society and making effective economic decisions. This course is cumulative in nature and requires that you keep up to date at all times.

This course will focus on the study of International Marketing. The study of International Marketing is one of the most fascinating fields of study in business and economics. The growth of the field has reflected the growth of international business itself in the last two decades. More and more firms have undertaken business abroad in a growing number and variety of operational forms. Thus international business has grown in both magnitude and complexity, and, consequently, has grown in importance in the world economy. This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing in different country cultures. Included are the global marketing environment and the competitive challenges and opportunities confronting today’s international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies.

This course will focus on research methods commonly used by marketers to understand target markets, competitors, and the environmental influences on their behaviours. Students will be introduced to qualitative and quantitative research methods and the vocabulary used to understand research methods, analysis of data and the interpretation of reported results. This course will focus on qualitative research whereas the second research methods course will be mostly concerned with quantitative work.

This course will explore the philosophies of finance and investing in an attempt to better understand responsible saving and personal financial planning. An introduction to mathematical techniques used to determine the present and future value of cash flows. Pure finance topics include the financial management function, operating and financial leverage, working capital, current asset management, and sources of short-term financing. Financial planning topics include identification of financial goals and priorities, budgeting, credit and debt, risk management, savings and investment, mortgages and buying a home, retirement planning, wills and estate planning, and preparation of a financial plan.

After successfully completing their 603-101 course, students may choose to take either a 603-102 or a 603-103 course. Click here to view courses list. 

Students need three (3) Humanities courses to complete their DEC. Courses 345-101-MQ and 345-102-MQ may be taken in either order, but both must be successfully completed before registering in 345-21_-AB. Click here to view courses list. 

Complementary courses provide an opportunity for students to explore subjects outside their field of concentration and are offered in six different areas. Except for Liberal Arts, Arts & Sciences and Double DEC programs, students must take two (2) complementary courses as part of their General Education requirement.
Students are encouraged to select courses from subjects that are outside their program of study;
Students can take a course from each ensemble of the same domain;
Or
Students can take a course from either ensemble of two different domains;
Or
Students can take a course from the same ensemble of two different domains;
Domain 1, Domain 2, Domain 3 , Domain 4 , Domain 5 and Domain 6

Click here to view courses list. 

This course will continue the work started in 410-302 Marketing Research 1. In this course, students will carry out more sophisticated research work, analysis of marketing data and recommendations based on the interpretation of the data. Methods learned in the first research course will be employed in more advanced research situations. In addition, statistical techniques will be introduced so as to allow students to better deal with quantitative research methodologies. Students in this course may be directed to provide practical assistance to sixth semester students who will be developing and managing projects in the four Advanced Topics in Marketing courses.

Consumer behaviour concepts are related to the various dimensions of market segmentation and marketing strategy. The course deals with the individual and psychological factors that influence consumer behaviour as well as the applicable social and cultural factors. Case illustrations will focus on segmentation strategies, product positioning and advertising appeals. This course will examine the field of consumer behaviour in great detail. Models that marketers use to understand and predict behaviour intensions and actual behaviours will be examined.

This course will examine the components making up the Integrated Marketing Communications (IMC) model including: advertising, publicity, public relations, personal selling, and sales promotion. It will also examine the role of communications as a strategic management function and current issues in leading and managing corporate communications, including marketing communications, internal communications and reputation management. This course will examine reputation and stakeholder management and the use of complex communication planning including benchmarking, budgeting, monitoring and evaluation communications.

The Internet has rewritten the rules of business, creating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. Today’s highly competitive environment has further accelerated that change, as companies demand more accountability for marketing dollars than ever before. With this increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater.
This course will examine the Internet and direct marketing tools available to businesses. Students will learn the fundamentals of internet marketing, how to plan internet marketing campaigns, search engine marketing, social media & mobile marketing.

After successfully completing their 603-102 and 603-103 courses, students must choose a 603-200 course. Click here to view courses list. 

Students are required to successfully complete three (3) Physical Education courses to complete their DEC. Courses 109-101-MQ and 109-102-MQ may be taken in either order, but both must be successfully completed before registering in 109-103-MQ. Click here to view courses list. 

This course will involve the student in the wide ranging, day-to-day challenges faced by professional sales people, including: professional sales as a career, the general roles, functions, skills and responsibilities of a sales person, and the principles, underlying concepts and application techniques that make up professional selling in today’s highly competitive marketplace.
It will also enable students to further develop sales professionalism through the study of sales force management models and processes. Students will learn how to manage sales results and activity within a territory, develop long-term customer value and relationships, and negotiate effectively in selling. Students will develop an understanding of how their activities and compensation relate to Sales Management objectives and processes. Emphasis will be placed on the planning, execution and evaluation of the sales team.

The focus of this course is on inventory management principles and techniques, providing participants with a greater understanding of their roles and responsibilities in the control of inventory and the impact that inventory has on a business. It also introduces students to problems and analysis related to the design, planning, control, and improvement of manufacturing and service operations. Topics include process analysis, facility layout & location, project management, forecasting, materials management, production planning and scheduling, quality management, supply chain management, simulation, capacity planning, and operations strategy.

This course will focus on understanding and developing strategic planning through the case study method. Students will be organized into small groups and given about two weeks to analyze and prepare a response to a case study on some area of marketing management. In addition, the intent is to help develop and select the team of students that will represent us at the various Case Competitions.

Managing and motivating people are critical tasks for management, particularly in the context of rapidly changing and highly competitive organizational environments.
In this course, employees are considered an invaluable asset that can give rise to a competitive advantage for the organization. Hence, this course focuses on the strategic approach to human resource management (HRM). This approach aims to align HR strategies with the organizational strategy and ensure congruence in policies and practices across various HR areas in order to bring out the best in employees (in terms of their own development and their performance).

This course is structured to allow students to work on the preparation of a start-up small business plan report while learning about entrepreneurship and areas of business law that especially concern marketing as well as other pure entrepreneurial key concepts. Legal topics will include contracts, tort, product liability and warranty. One class each week will be devoted to work on the business plan and the second class will be devoted to the examination of law and other theoretical concepts. Students will work on researching and writing the small business plan throughout the semester, using class time to meet with their groups and present a summary report to the class towards the conclusion of the semester.

This course offers an in-depth examination of the retail industry for students interested in the field of retail marketing management whether employed with a large organization or in their own business. Through analysis of the retail marketing mix, the course looks at branding in the retail industry, product placing and development, pricing alternatives, location options, and the promotion of goods and/or services. The course also covers matters such as the application of technology to retail marketing management, e-commerce, international retailing, and customer relationship management.

Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. Students will develop skills in the area of facility design, merchandizing, advertising, public relations/publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they relate to the sports and entertainment industry.

This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will also be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies.

This course reviews the concepts and tools used to design and implement a successful event marketing strategy. The focus of the course is on applying contemporary principles of strategic marketing to the process of event management. These concepts are applicable to the broadest definition of the event management industry including festivals, sporting events, community celebrations, cultural events and arts productions. A student-defined case study further defines the application of course content.

This course provides students with the opportunity to gain on-the-job experience by working for four consecutive weeks in a business or other organization. Students may be involved in a variety of marketing areas such as conducting market research, writing a marketing plan, developing ideas for new product development, and assisting sales representatives.
The stage experience is intended to allow students to explore and develop career interests, network contacts, work environments, organizations, and the industry that is of interest to the student. Successful completion of the stage experience as well as the preparation of written and oral reports comprise the principal components of the student’s exit requirements and comprehensive assessment that are required to complete the program and graduate.