Overview
The program is designed to provide students with an in-depth understanding of marketing and sales management with a foundation in other business areas. With a strong project focus tied to real-world issues, practical work will involve everything from market analysis and consumer behaviour to infomercials, advertising and media communications.
Along the way, they will be exposed to areas such as:
- sales techniques
- retail management
- sports and entertainment
- tourism
- import/export development
- event planning.
Of course, a heavy dose of internet marketing will include search engine optimization, social media tactics, online research, Internet metrics, Internet ROI and starting an online business. A total of 26 of the 40 courses that make up the program are specifically related to the business discipline.
A Learning Environment to Promote Success
Up-to-date management information and computer courses are not only taught and fully integrated into many courses, but the state-of-the-art business computer laboratory offers students the opportunity to do their homework or pursue other business studies at their convenience.
This Program is For You If…
- You are seeking challenging and great work placement opportunities.
- You are interested in developing job skills to help you begin a successful business career.
- You are looking for an educational path that offers you many diverse career opportunities.
- You are open to an international experience and aspire to graduate with all the benefits of two paid ATE/Co-op internships.
Career & University Options
Job prospects for our graduates
Countless employment opportunities await graduates of the Business Management program. Students are prepared to enter the workforce with varied technical competencies immediately upon graduation or to venture into business for themselves and become young entrepreneurs.
- Brand Management
- Sales
- Market Research
- Public Relations
- Banking
- Supply Chain
- Social Media, etc…
Options for University
Some of our graduates choose to pursue their studies at the university level. John Abbott students with strong academic records can receive exemptions from some university courses.
The College currently has agreements with Concordia University and Bishop’s University, in Quebec, and Athabasca University, in Alberta, for faster paths to obtaining an undergraduate degree.
Whatever path they choose, Business Management graduates are equipped with the skills and business knowledge they need to succeed.

Testimonials
“I believe that this program will really help us with starting up a successful business whether it’s on our own or with someone else. So far, this has been a very good experience and I look forward to completing the next 5 semesters.”
Claire-Anne Ghazi, First-year student
“The Business department is a great program where you will meet many people with the same interest as you which can lead to potential business partners.”
Imran Wasaralli, Second-year student
“Over the course of the three years, I had the chance to be taught be teachers with plenty of work experience in various fields. That’s what makes this program stand out from others!”
Jean-Philippe Leclerc, Third-year student
Internships
In their fifth semester, students are required to participate in a job-shadowing program exposing them to first-hand experience in a real-world work environment. All business students also have to complete a 1-month, full time, credited stage in industry during the sixth semester.
Additionally, all business students have the option of two ATE/Co-op (Alternance travail études) stages. After their second and fourth semesters, students can work at two, paid, 8-14 week long summer stages that correlate with the competencies they have obtained in their courses. For selected candidates, second year international stage opportunities are possible in Annecy, France. Students do not apply to the ATE program separately, but must be accepted into the regular Business Management program (410.DO). They may then apply to the ATE program during their first year of study.
ATE/CO-OP Contact info
Phone: 514-457-6610 ext. 5084
Email: ate.co-op@johnabbott.qc.ca
Employers
The Business Management program has two types of stages: ATE/Co-op and Credited. Click here if you wish to hire a business graduate or submit a stage offer.
ATE (Alternance travail études)/Co-op Stages
The Business Management program (410.D0) is registered with the Québec government as an ATE/Work-Study program. All companies, partnerships, cooperatives and eligible individuals operating a business in Québec can take advantage of a refundable tax credit for practicums in the workplace.
For further details from the Ministère de l’Éducation, éducation supérieur et recherche, about ATE click here. For details from Revenu Québec about the tax credit, click here or contact the Ministère du Revenu at 1-800-567-4692. Employers need not apply for the tax credit to hire one of our ATE students, however the criteria are the same.
- Students must be paid an hourly wage AND
- Stages must last a minimum of 224 hours over a minimum of 8 weeks AND
- Students must work a minimum of 28 hours/week AND
- Job descriptions must be approved by the ATE professor.
Our first and second year students are available for a maximum of 14 weeks in the summer (mid-May to mid-August-perfect for summer replacement).
Click here to view – Guidelines for stages
Please click here for a list of the competencies our students have acquired during each semester.
S’il vous plait, cliquez ici pour une liste des compétences acquises par nos étudiants à chaque session.
ATE/Co-op Contact info
Phone: 514-457-6610 ext.5084
Email: ate.co-op@johnabbott.qc.ca
Credited Stages
As part of the business program, all third year students must work for academic credit, full time (150 hours) during the month of April. Students are available for jobs that allow them to put into practice the competences they have acquired during their studies. This stage is not necessarily paid.
CREDITED STAGE PROFESSOR
Phone: 514-457-6610 ext.5910 or 5084
Email: stage.business.admin@johnabbott.qc.ca
Admission Requirements
CEGEP Requirements
A Secondary School Diploma which includes:
- Secondary 5 Language of Instruction
- Secondary 5 Second Language
- Secondary 4 Mathematics
- Secondary 4 Science and Technology
OR Secondary 4 Applied Science and Technology - Secondary 4 History and Citizenship Education
Program Prerequisites
This program has a specific prerequisite.
Secondary IV Mathematics Cultural, Social and Technical Option
OR a Secondary School Vocational Diploma which includes:
- Secondary 5 Language of Instruction
- Secondary 5 Second Language
- Secondary 4 Mathematics
Please Note
Applicants who have not studied in Québec must have education deemed equivalent by the College.
How To Apply
John Abbott College is affiliated with the Service régional d’admission du Montréal métropolitain (SRAM) and uses its online application service.
The application deadline is March 1.
Warning: The documents and payment must be submitted by the deadline.
Program start: Fall
To apply:
- Complete the online SRAM application
- Select John Abbott and the program of your choice along with the corresponding SRAM program number: 410.D0
- Upload any necessary documents directly to your online SRAM application
Students whose prerequisites are more than five years old should contact the Admissions Office.
Admissions Office
514-457-6610 x5358, 5355 & 5361
admissions@johnabbott.qc.ca
Business Management Department
business.admin@johnabbott.qc.ca
Student for a Day Program
You are interested in John Abbott College and would like spend a few hours on campus?
Please follow this link to fill out the form Student for a day, and someone will contact you to set up a time for you to come to JAC and discover our campus.
During the tour, you will visit our newly renovated library, our sports facilities, the campus store, the cafeteria, etc. You will also be shown all the services offered on “Main Street”. If you have questions about application and programs, you can speak to someone in Admissions.